Content Type Breakdown
A horizontal bar chart that ranks your post formats by average engagement, so you can see which types drive the most interaction — and which you're under-using.
How it works
The chart lives on the Content Analysis tab of your dashboard. Each format (Text, Image, Carousel, Video, Article, Poll) appears as a bar with two values overlaid:
- Avg engagement — the average total engagement across all posts in that format
- Post count — how many posts you've published in that format
Formats are sorted by volume (most-posted first), with per-type colors to distinguish them at a glance.
A generated insight appears below the chart when there's enough data — for example: "Carousel posts get 2.3x more engagement than average." This requires at least 3 posts in the top-performing format.
Key details
Click to filter. Clicking any bar filters the Top Posts table to show only posts of that format, so you can read the actual content behind the numbers.
Reposts and quote posts are excluded. The chart only counts original posts you authored, keeping the averages clean.
Link filter applies. If you've toggled the link-preview filter on the dashboard, the chart reflects only matching posts.
Minimum threshold for insights. The multiplier insight only generates when the best-performing format has 3 or more posts. With fewer posts, the average isn't reliable enough to surface.
Tips
Low volume + high average is the signal to act on. If you've posted 4 carousels averaging 2.3× your overall engagement, that's a strong signal to post more carousels — not just confirmation that your best format is your best format.
Use click-to-filter to study what's working. Click your top-performing format to pull up those posts in the Top Posts table, then look for patterns in topic, length, or structure.
GTM use case. If you're researching a prospect, their format distribution tells you something about their content style — a profile heavy on text posts and light on carousels may respond differently to visual formats than someone who already uses them.