Performance Overview

The Performance Overview is the first thing you see after logging in — six KPI cards, an engagement trend line, and a posting frequency chart, all scoped to your selected time range.

What you see

KPI cards summarize your activity for the selected period:

• Total Posts — count of original posts (reposts and quote posts are excluded throughout)
• Total Engagement — sum of likes, comments, and shares (or the metric you've selected)
• Median Engagement — the midpoint across your posts; half your posts beat this number
• Avg / Post — mean engagement per post for the period
• Posts / Week — your average cadence; shows as "X of Y" if you've set a weekly posting goal
• Best Format — the post type (text, image, carousel, video, etc.) with the highest average engagement, shown with a multiplier like "2.3x your average" (requires at least 3 posts of that type)

Each card shows a delta badge (up/down/flat arrow) when a prior period exists to compare against. A delta is shown as up or down only when the change exceeds 5%; smaller moves show as "Flat."

Engagement trend line is an area chart showing total engagement per post over time, with a 30-day moving average overlay. Hover any point to preview the post text and its stats.

Posting frequency chart shows posts per week (or per month for long-range views). A dashed amber line marks your average cadence for the period. Bars use daily granularity; longer ranges switch to a line chart with an area fill.

Controls

The time range selector (90d / 6mo / 1yr / All time) applies to all three surfaces at once. See Time Controls for details on how ranges and granularity work.

The metric selector (if visible) lets you swap between total engagement, likes, comments, shares, or comment-to-like ratio. All cards and the trend line update together.

Key details

• Reposts and quote posts are excluded from every calculation on this page.
• Posts / Week uses the selected window length as the denominator (e.g. a 90-day range divides by 90 days). For "All time," it uses the span from your earliest to most recent post.
• Best Format requires a minimum of 3 posts per type to qualify, so formats you've rarely used won't surface.
• On Edge, each card may show a secondary line comparing actual engagement against the model's predicted range for that period. This requires at least 5 posts with engagement data in the window.

Tips

• The Median card is often more useful than the average — a few viral posts can pull the average up significantly while most posts perform much lower. If median and average are far apart, your distribution is skewed.
• If Best Format shows a multiplier above 1.5x, that's a strong signal to lean into that format more. Cross-reference with the Content Type Breakdown chart for the full ranking.
• Switching to "All time" with the posting frequency chart is a quick way to spot gaps in your consistency — extended flat stretches are visible at a glance.